Positioning the product
lead generation (Prospecting) is a term from the marketing, A lead is a qualified prospect who is interested in a company or a product on the one hand and, on the other hand, leaves the adver- tiser with his own address and similar contact data for further dialogue and thus is likely to become a client , Generating leads in high quality is a fundamental task for new customer acquisition. In order to build up their own prospective customer databases in a significant size, more and more companies use the way of lead generation.