B2B sales optimization

1. In principle, sales are only successful in the long term if they are based on a coherent concept with a well-balanced cost-benefit ratio and pursue a convincing strategy that optimally exploits the available potential.
2. But a well-conceived concept does not guarantee that the sales targets will be met, but merely provides the basis for planning and implementing appropriate measures and must be regularly reviewed for efficiency and effectiveness.
3. Smaller adjustments and changes are continuously necessary to the sales processes to make it as optimal as possible.

However, more extensive sales optimization measures are required if the numbers associated with customer acquisition or the sales margins are well below the targeted sales targets.

As an aid that analyzes and evaluates the sales work, the sales analysis is used. As part of a sales analysis, all areas that influence sales success are systematically reviewed.

lead generation (Prospecting) is a term from the marketing, A lead is a qualified prospect who is interested in a company or a product on the one hand and, on the other hand, leaves the adver- tiser with his own address and similar contact data for further dialogue and thus is likely to become a client , Generating leads in high quality is a fundamental task for new customer acquisition. In order to build up their own prospective customer databases in a significant size, more and more companies use the way of lead generation.

Positioning the product

product benefits

Purchase and usage behavior of the customers

distribution channels

Offers from competitors

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