Posts
| Trends for sales |
| Customer Journey: By brightening up the “Darkside of the Customer Journey”, sovereignty over the purchasing process must be regained. |
| Market development: Excellent market intelligence is the prerequisite for successful market and customer analysis in real time. |
| Digital transformation: Only through an individually designed digital transformation in sales can important competitive advantages be saved and new ones gained. |
| Source: Based on: “Reclaiming sovereignty through digitalization” (Sales Excellence Issue 12 | 2018, page 44). |
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