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Trends for sales
Customer Journey: By brightening up the “Darkside of the Customer Journey”, sovereignty over the purchasing process must be regained.
Market development: Excellent market intelligence is the prerequisite for successful market and customer analysis in real time.
Digital transformation: Only through an individually designed digital transformation in sales can important competitive advantages be saved and new ones gained.
Source: Based on: “Reclaiming sovereignty through digitalization” (Sales Excellence Issue 12 | 2018, page 44).

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