In principle, sales are only successful in the long term if they are based on a coherent concept with a well-balanced cost-benefit ratio and pursue a convincing strategy that optimally exploits the available potential.

But a well-conceived concept does not guarantee that the sales targets will be met, but merely provides the basis for planning and implementing appropriate measures and must be regularly reviewed for efficiency and effectiveness.

Smaller adjustments and changes are continuously necessary to optimize the sales processes.